Build and launch a web shop in a day

My day yesterday began at Winchester station at 05:19 in the morning, with a big ambition:

I arrived in Kent at 08:25 and was met by Alanna who owns Aphrodite’s Desire. We got straight to business. By 08:45 we were settled in with a cup of tea and signing up to Shopify.

Let me back-track a little. We had already had several email conversations and had met previously to discuss options, and decided that Shopify was the best solution. Alanna needed something that is easy to manage, looks good, and can handle orders and payments reliably.

Our first concern was that Alanna’s debit card might not be accepted as Shopify says it wants credit cards. According to two people i spoke to at Shopify, some debit cards work, but not all. Fortunately, Alanna’s Visa card was accepted.

I began by demonstrating how to add products. Alanna’s immediate reaction was, “Oh, it’s just like Facebook!” Alanna was already uploading product photos before i’d even pointed out the option! Huge props to Shopify! Fortunately, Alanna had done a lot of good preparation work writing up descriptions for the products and getting all the photos ready. This was a major advantage to launching in a day.

In the meantime i worked on installing and customising the theme that we’d previously chosen. I asked Alanna’s opinion on a few fonts and we chose some photos for the banner.

I installed the iPhone extension. Alanna had already downloaded the app, and it was cool to see products appearing on the iPhone. We were both impressed by Shopify’s handling of discounted products, and combinations of different variations, some being available and some out of stock. I was impressed at how easily i could extend the theme and add a message that invites people to contact Alanna to ask about unavailable items.

By lunch time we had a pretty good looking shop! We were admiring it on the iPad over lunch. We went out for a quick walk and fresh air before coming back like, “Right! we have a shop to launch! Let’s get to it!”

Adding the facebook and twitter integration was fun. You can ‘like’ products and add comments and it all gets synchronized to facebook. Alanna can click a button to promote products on twitter and facebook. It’s great! Shopify extension apps are awesome!

We spent a bit of time doing the PayPal integration, and then a lot of time signing up for Sage Pay. A lesson learnt: if you want to accept credit/debit cards directly on day 1, you must apply for your Sage Pay merchant account in advance. But it wasn’t so bad to launch only with PayPal.

We had a dilemma when it came to shipping options. Because Alanna hadn’t weighed any of the products, we were leaving them all as weighing nothing. But this meant we couldn’t calculate the shipping. Alanna wanted to charge £5 for a single product, and £1 extra for every additional product. So we came up with the idea of making every product weigh 1lb just so that we can count them in the cart.

That being done, we just needed to tidy up the additional pages and navigation links. I was keen for Alanna to do this, so as to be able to do it again in the future. Shopify provides a very nice content management system which is simple to use. I did a little bit of graphics work on images for Alanna to use.

I think it was about 17:00 when we launched! We spent about half an hour tweeting and facebooking about it like crazy … and then an order came in! Alanna was just looking at the iPhone app and said something like, “Oh, is something wrong here? It says …” and it was an order from one of my friends!

Fantastic! A working web shop in one day! It is totally possible! The shop had 171 unique visitors on its first day.

My day ended with this from my mentor:

I went to bed feeling very satisfied and utterly amazed at knowing i get paid to have a lot of fun and do what i really love to do. It was a brilliant day!

Please visit aphroditesdesire.com to have a look at what we did. Kisses to shopify.com for making it all possible!

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4 comments on “Build and launch a web shop in a day

  1. As I said on twitter I am really proud at how you are able to provide just the right value to your customers and deliver with them the right solution!

    It is nice to see that your customers enjoy being with you! Well done aimee! You really do make me proud! :)

    • Thank you very much, Enrique. I am really enjoying myself, and i’m happy that it makes you proud. You give me such encouragement; i wouldn’t have been able to do this without you, that’s for sure. Thanks to you!

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